Digital Marketing

Docente: Andreina Mandelli
Assistente: Sabrina Bresciani

Tipo di corso: Master +2
Valore in crediti ECTS: 3
Riferimenti bibliografici sul sito della biblioteca (CoRe)

Academic year 2010/2011 - Fall semester

Prerequisites
Strategic Marketing
Consumer Behavior

Course description
This course is designed as an introduction to the rapidly evolving world of Digital marketing. The opportunities, problems, tactics and strategies associated with incorporating electronic methods into the marketing practices are examined. The course includes discussion of the importance of web business models, web brand building and online customer relationships. Also the new methods of advertising in the era of social media (blogging, social networking, content sharing and virtual worlds) are addressed.
These objectives will be met through text readings, lectures, group assignments and class discussions.